Branding

Sunny Side Veterinary Wellness was conceptualized and designed with a specific person and a specific intention in mind. These designs represent a fictional brand identity inspired by a close friend who happens to be a Veterinarian. After personally working in the Veterinary industry for many years, I have witnessed a lack of personality and creativity when it comes to Veterinary practice representation. In pursuit of changing a dated standard, I let a modern California aesthetic influence my design choices.